Pengaruh Shoping Lifestyle, Store Atmosphere, Keragaman Produk dan Price Reduction terhadap Perilaku Impulse Buying.

Jawahir, Muhammad Ahlan Fauzan and , Basworo Dibyo S.E., M.Si., (2021) Pengaruh Shoping Lifestyle, Store Atmosphere, Keragaman Produk dan Price Reduction terhadap Perilaku Impulse Buying. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of shopping lifestyle, store atmosphere, product diversity and price reduction on MR impulse buying behavior. DIY Solo Square. The research method used is a method with a quantitative approach used to examine certain populations or samples, namely MR. DIY Solo Square consumers. Sampling was done by non-probability sampling method with a total of 116 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) Shopping lifestyle has no significant positive effect on Impulse Buying behavior (2) Store Atmosphere has no significant positive effect on Impulse Buying behavior (3) Product diversity has a positive and significant effect on Impulse Buying behavior (4) Price Reduction has an effect significant positive on Impulse Buying behavior.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Shopping lifestyle, Store Atmosphere, Product Diversity, Price Reduction, Impulse Buying
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD AHLAN FAUZAN JAWAHIR
Date Deposited:	18 Oct 2021 04:35
Last Modified:	18 Oct 2021 04:35
URI:	http://eprints.ums.ac.id/id/eprint/94838

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