Penerimaan Pesan Dalam Film IP MAN 4 (2020) Yang Mengandung Unsur Diskriminasi Etnis

PERTIWI, ANNISSA OKNASARI and , Fajar Junaedi, M.Si (2021) Penerimaan Pesan Dalam Film IP MAN 4 (2020) Yang Mengandung Unsur Diskriminasi Etnis. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Film is one of the mass communication media which is effective in disseminating information which aims to convey messages to the audience which is shown in a story which is then packaged with audio visuals. One drama film entitled Ip Man 4 tells the story of the life of an ethnic Chinese who was discriminated against by Americans. This film is a depiction of the state of the story of Chinese ethnicity in America who experience discrimination because of their immigrant existence. With these problems, the study was conducted to determine how the audience's acceptance of discrimination in the film Ip Man 4. The theory used in this study is the theory of Audience Reception from Stuart Hall. This study used a qualitative descriptive approach and data collection techniques used in-depth interviews. The results showed that the acceptance of the audience's message in interpreting the film Ip Man 4 was different, audience acceptance resulted in two positions: negotiated position and oppositional position. In this case the audience is based on knowledge which consists of elements of beliefs, cultural values, education, and experiences of each. The researcher argues that (1) media text producers examine audience research in determining the media context, and (2) acceptance studies and research using acceptance analysis methods to be further improved. In general, according to the informants, discrimination is inhumane and very cruel.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Film, Diskriminasi, Analisis Resepsi
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ANNISSA OKNASARI PERTIWI
Date Deposited:	13 Oct 2021 07:23
Last Modified:	13 Oct 2021 07:23
URI:	http://eprints.ums.ac.id/id/eprint/94801

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