RIZALDI, RIDWAN ALIEF and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si. (2021) Pengaruh Kepercayaan Dan Kualitas Layanan Terhadap Kepuasan Pelanggan (Studi Empiris Pada Warung Makan Indomie). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the effect os trust and service quality on customer satisfaction (empirical study on Indomie food stall). The population and sample in this study were all customers of Warmindo (Indomie food stalls) in the area around Muhammadiyah University of Surakarta. The type of data used in this study is primary data. Method of collecting data through surveys by distributing questionnaires. Data analysis shows that trust has a significant effect on customer satisfaction and service quality has a significant effect on customer satisfaction.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | Trust, quality service, customer satisfaction. |
Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | RIDWAN ALIEF RIZALDI |
Date Deposited: | 13 Oct 2021 07:26 |
Last Modified: | 13 Oct 2021 07:26 |
URI: | http://eprints.ums.ac.id/id/eprint/94736 |
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