Types And Meaning Of Figurative Language In Slogans Of Cosmetics Products In Online Shop Companies

LATIFAH, ASHA AULIA NUR and , Dr. Maryadi, M.A (2021) Types And Meaning Of Figurative Language In Slogans Of Cosmetics Products In Online Shop Companies. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research was intended (1) to identify the types of figurative language used in the cosmetics products advertised in the online shop companies seen from the figurative language and (2) to describe the types of meanings of the slogans used in the cosmetics products advertised in the online shop companies. In conducting this research, the researcher applied descriptive qualitative method. In this research, the researcher used document as the sources of data, because it is written material. Thereby, the data of this research are sentences of slogans in the cosmetics products advertised in the online shop companies. This research applied documentation and observation as the method of data collection. Here, the researcher collected the data from the advertisement in the online shop companies. Then, in analyzing the data, the researcher applies content analysis. Based on the findings, the figurative language found in the cosmetics products advertised in the online shop is metaphor which appear in 16 data (40%). Then followed by hyperbole which appear in 11 data (27,5%). Then, alliteration which appear in 10 data (25%) and personification which appear in 3 data (7,5%). Based on the findings, it can be concluded that metaphor is the most dominant figurative language which appear in 16 data (40%), meanwhile, the least type of figurative language used in the cosmetics products advertised in the online shop is personification which only appear in 3 data (7,5%). Referring to the second problems of the research, the most dominant meaning of figurative language found in the cosmetics products advertised in the online shop is connotative meaning which appear in 32 data (80%). Then followed by affective meaning which appear in 6 data (15%). The least meaning that appear in the figurative language of the cosmetics products advertised in the online shop is assertive meaning which appear only in 2 data (5%).

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Types of figurative language, types of meaning, in slogans, cosmetics products in online shop.
Subjects:	L Education > L Education (General) P Language and Literature > PR English literature
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	ASHA AULIA NUR LATIFAH
Date Deposited:	13 Oct 2021 07:17
Last Modified:	13 Oct 2021 07:17
URI:	http://eprints.ums.ac.id/id/eprint/94731

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