Sari, Dewi Puspita and , M. Fahmi Johan Syah, M. Pd (2021) Penggunaan Sosial Media Marketing Pada Usaha Boneka Di Desa Karaban Kabupaten Pati. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study was to describe the use of socialas mediaa marketing medium on the success rate of product sales at the Raaf Doll Business. This type of research uses qualitative with ethnographic design. Data collection techniques used are observation and interviews. The validity of the data is done by triangulation of sources. The results of the study show that: 1) Social media is used as a marketing medium to help increase the number of product sales and develop a wider market network, namely by uploading images through social media Facebook, Instagram and WhatsApp. 2) The benefits of using social media as amedium are marketing that it can build and attract consumer interest, expand the target market, increase the number of sales. On social media, Facebook has the highest contribution to the success of selling its products. 3) Constraints faced are onsocial media Instagram and WhatsApp. social media Instagram has difficulties when marketing products because the number of followers, likes, and comments is still small, causing a lack of consumer buying interest insocial media account Instagram Raaf's. Whereas on social media WhatsApp has obstacles in doing marketing which is considered less effective because WhatsApp cannot be reached by many people. Owners can use social media marketing Facebook, Instagram, WhatsApp more optimally, so that more consumers are interested in buying their products. For further researchers, this research topic can be used in assessing the effectiveness of using social media marketing in micro small and medium enterprises.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Sosial Media Marketing, Usaha Boneka |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | DEWI PUSPITA SARI |
| Date Deposited: | 22 Sep 2021 03:55 |
| Last Modified: | 22 Sep 2021 03:58 |
| URI: | http://eprints.ums.ac.id/id/eprint/94469 |
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