Inovasi Produk Mie Ayam - Bakso Dalam Meningkatkan Volume Penjualan Pada UMKM Bakso Taman Pesona

TAMARA, DITARIA ILHAM DEVI and , Dr. Sabar Narimo, M.M, M.Pd (2021) Inovasi Produk Mie Ayam - Bakso Dalam Meningkatkan Volume Penjualan Pada UMKM Bakso Taman Pesona. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to (1) describe the product innovation efforts of MSME Bakso Taman Pesona in increasing sales volume. (2) Describe the driving and inhibiting factors of MSME Bakso Taman Pesona in developing product innovation. This research uses qualitative research with case study design. The resource persons in this study were owners, employees and consumers. Data collection techniques using observation, interviews, and documentation. The validity of the data using source triangulation. Data analysis in this study consisted of data reduction, data presentation, and drawing conclusions. The results of this study indicate that the innovations made by MSME Bakso Taman Pesona are modulation-based innovation, size-based innovation, complementary material development-based innovation, and effort reduction-based innovation. After the product innovation, Bakso Taman Pesona acknowledged an increase in sales volume. This can be seen from the increasing number of consumers' interest in making purchases and the resulting product innovations are accepted and more favored by consumers. The factors that drive the development of product innovation are the many existing competitors, the desire to increase business turnover, the desire to add employees and expand business branches. While the inhibiting factors are the lack of ideas in innovating to create new products that are unique and interesting, and the process of making noodle products is still done manually so it takes longer in the manufacturing process.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Innovation, Sales Volume, MSME
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	DITARIA ILHAM DEVI TAMARA
Date Deposited:	16 Sep 2021 04:17
Last Modified:	16 Sep 2021 04:17
URI:	http://eprints.ums.ac.id/id/eprint/94364

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