Pengaruh Produk Hedonis Terhadap Word Of Mouth Yang Dimediasi Oleh Brand Passion Sepatu VANS

Margiyanto, Tony Awis and , Dr. Rini Kuswati, S.E., M.Si (2021) Pengaruh Produk Hedonis Terhadap Word Of Mouth Yang Dimediasi Oleh Brand Passion Sepatu VANS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (526kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (692kB)
	PDF (Bab I) BAB I.pdf Download (124kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (261kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (142kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (268kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (64kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (133kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (411kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (204kB) | Request a copy

Abstract

This study aims analyze the hedonic product that has a significant positive effect on brand passion. To analyze the hedonic product has a significant positive effect on the word of mouth of Vans Shoes. To analyze brand passion has a significant positive effect on the word of mouth of Vans Shoes. For the effect of hedonic products on the significant positive word of mouth for Vans shoes mediated by brand passion. The population in this study were students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta. The Sampel in this study were students of the Fakultas of Economics and Business, University of Muhammadiyah Surakarta as many as 267 respondents. Based on the results of research, hedonic products have a significant effect on brand passion. Hedonic products have no significant effect on word of mouth. Brand assion has a significant effect on word of mouth. Hedonic products have a significant effect on word of mouth through brand passion as a mediating variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Hedonic Products, Word Of Mouth and Brand Passion.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TONY AWIS MARGIYANTO
Date Deposited:	13 Sep 2021 03:57
Last Modified:	13 Sep 2021 03:57
URI:	http://eprints.ums.ac.id/id/eprint/94298

Actions (login required)

View Item