THE IMPACT OF STORE ATMOSPHERE TOWARD PURCHASE INTENTION(Empirical Study in Miniso Surakarta)

Zelisa, Tety and -, Kussudyarsana, S.E., M.Si., Ph.D. (2021) THE IMPACT OF STORE ATMOSPHERE TOWARD PURCHASE INTENTION(Empirical Study in Miniso Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study was conducted to analyze the effect of store atmosphere (music, lighting, color, and display) on consumer Purchase Intentions. This research was conducted at Miniso Surakarta using a sample of 105 respondents aged 15 years over and stay in Surakarta. This study uses quantitative research to determine the effect of store atmosphere on consumer purchase intention. The data collection method used non-probability sampling with convenience sampling, where the researcher has no special criteria. Methods of data collection using questionnaires. The analytical tool used in this study is a multiple linear regression test through IBM SPSS statistic 25. In this study, it is stated that the influence of store atmosphere on purchase intention is concluded that music, color and display influence consumer purchase intentions. while, lighting do not affect consumer purchase intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Store Atmosphere, Purchase Intention, Music, Lighting, Color, Display
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Tety Zelisa
Date Deposited:	31 Aug 2021 06:32
Last Modified:	31 Aug 2021 06:32
URI:	http://eprints.ums.ac.id/id/eprint/94064

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