IMPLEMENTASI MEDIA SOSIAL DALAM MENINGKATKAN PEMASARAN DAN PENJUALAN PRODUK KOSMETIK BEAUTYCARE WONOGIRI

SAVILA, IMELDA DEA and -, Dr. S.M. Budiyanto, M.Pd. (2021) IMPLEMENTASI MEDIA SOSIAL DALAM MENINGKATKAN PEMASARAN DAN PENJUALAN PRODUK KOSMETIK BEAUTYCARE WONOGIRI. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to describe the implementation of social media in improving the marketing of Beautycare Wonogiri cosmetic products, to describe the increase in sales of Beautycare Wonogiri cosmetic products after implementing social media. This research is a qualitative approach, the research design used is phenomenology. Data analysis uses interactive models with data reduction steps, data serving, and conclusion drawing. The subjects of this study were the owner of Beautycare Wonogiri, a loyal customer of Beautycare Wonogiri, and a reseller of Beautycare Wonogiri. Data collection used is interviews, observations and documentation. This research found that social media can be used to facilitate and improve marketing and sales of products. Beautycare Wonogiri's sales increased after actively using social media. Conclusion: Beautycare Wonogiri uses social media Instagram and WhatsApp for marketing and sales of Beautycare Wonogiri cosmetic products, marketing with social media WhatsApp and Instagram is able to increase customer confidence in Beautycare Wonogiri products, social media makes it easy for Beautycare Wonogiri owners to know customer satisfaction or complaints from consumers so as to improve services and products Beautycare Wonogiri, Beautycare Wonogiri do sales products are more dominant with WhatsApp social media, which is able to increase the volume of product sales, this can be seen from Beautycare Wonogiri's financial records before using social media with after using social media.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	social media, marketing, sales
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	IMELDA DEA SAVILA
Date Deposited:	24 Aug 2021 03:35
Last Modified:	24 Aug 2021 03:35
URI:	http://eprints.ums.ac.id/id/eprint/93879

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