Pengaruh Faktor Keamanan, Persepsi Kualitas dan Faktor Situasional Terhadap Keputusan Pembelian Kuliner di Objek Wisata Waduk Gajah Mungkur

Adyatma, Judith Arief and , Dr. Muzakar Isa, SE, MSi (2021) Pengaruh Faktor Keamanan, Persepsi Kualitas dan Faktor Situasional Terhadap Keputusan Pembelian Kuliner di Objek Wisata Waduk Gajah Mungkur. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of security aspects, situational factors and perceived quality on culinary purchasing decisions in the tourist area of Gajah Mungkur Reservoir. The population and sample in this study were respondents/visitors who bought food and drinks in the tourist area of Gajah Mungkur Reservoir, and the number of respondents as samples in this study were 100 respondents. The type of data used in this study is primary data. Methods of data collection by using a questionnaire. These results are to explain the analysis process with SPSS software and several steps that need to be carried out in conducting the analysis in order to get results that can be stated as hypotheses can be accepted or rejected. The results of the analysis in this study indicate that the security factor has a positive and insignificant effect on purchasing decisions, situational factors have a significant positive effect on purchasing decisions, and quality perceptions have a significant positive effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Security, Situational Factors, Perceived Quality, Purchase Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	JUDITH ARIEF ADYATMA
Date Deposited:	23 Aug 2021 02:42
Last Modified:	23 Aug 2021 02:42
URI:	http://eprints.ums.ac.id/id/eprint/93843

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