ACHSANTY, RANIA AMALIA and , Rina Sari Kusuma, M.I.Kom (2021) Voting dan Fandom K-Pop (Analisis Komunikasi Antar Penggemar TREASURE dalam Ajakan Voting di Twitter). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The Korean wave or the wave of the spread of Korean culture has spread throughout the world, including Indonesia. Korean culture itself entered Indonesia since the 2000s with the broadcast of Korean dramas on national television. Since then, many people have started to like Korea, starting from drama, culinary delights and the most dominant music. Because many people are k-pop fans, they gather on social media, one of which is Twitter. In Korea, there are many music awards events that involve voting which fans can choose through the application or web provided. The purpose of this research is to find out what kind of communication is done by the Twitter booth in inviting other fans to vote on the music awards event. The theory used in this research is anchovies Community of Practice which is used to see that the Twitter booth is part of the CoP. CoP is a theory that explains that members gather because they have the same interests as there is a hierarchy, division of tasks, interaction between members, and discussing what they like and members developing themselves about their hobbies in the formed community. This study uses a qualitative descriptive method with an inductive approach. In this study, data analysis used triagulation of data sources. The subjects in this study were the fandom teume and the object in this study was the communication in the fandom teume before the music awards event. Sampled data in this study used purposive sampling, and data collection was taken from interviews and observations to the speakers. The result of this research is the communication carried out by the Twitter booth in the form of motivation, education, and persuasive communication. The motivation consists of raising the idol's name, and giving idols gifts. Education is in the form of providing information about voting and telling how to vote. Persuasive communication is also carried out to invite other fans to vote. Persuasive communication that is carried out is reminding voting deadlines, showing the difference between competitors, providing information that ends with enthusiastic sentences, and retweeting the invitation to vote tweet.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Fandom, k-pop, komunikasi, voting, Twitter. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | RANIA AMALIA ACHSANTY |
| Date Deposited: | 20 Aug 2021 06:25 |
| Last Modified: | 20 Aug 2021 06:25 |
| URI: | http://eprints.ums.ac.id/id/eprint/93813 |
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