AYUNI, INDI and -, Ihwan Susila, SE., MSI., PhD. (2021) Pengaruh Brand Image, Perceived Quality Dan Country Of Origin Terhadap Keputusan Pembelian Produk Somebymi(Survei Pada Mahasiswi Di Kota Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the effect of Brand Image, Perceived Quality, and Country Of Origin on the Purchase Decision of SomeBymi Products with a Survey of College Students in Surakarta City. The population and sample of this study were female students in the city of Surakarta as many as 150 respondents. The type of data used in this study is primary data. Methods of data collection by using a questionnaire. The data analysis used in this study includes instrument test data, classical assumption test, accuracy model test and hypothesis testing using the SPSS version 26 program. The results of the analysis in this study indicate that brand image, perceived quality, and country of origin have a positive and positive effect. significant to purchasing decisions. And the brand image, perceived quality, and country of origin models have a contributing impact on purchasing decisions of 59.2%
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Brand image, Perceived Quality, Country of Origin, Purchase decision. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | INDI AYUNI |
| Date Deposited: | 20 Aug 2021 01:56 |
| Last Modified: | 20 Aug 2021 01:56 |
| URI: | http://eprints.ums.ac.id/id/eprint/93791 |
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