Ketergantungan Penggemar Budaya Korea Dengan Portal Berita Panncafe Di Instagram

PUTRI, VINA KHARISMA and , Rina Sari Kusuma, M.I.Kom (2021) Ketergantungan Penggemar Budaya Korea Dengan Portal Berita Panncafe Di Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Korean popular culture has become a trend since it first entered Indonesia around the 2000s by using entertainment channels such as Drama, Film, Music and even Fashion. Recently, Korean fever has increased due to the corona pandemic which requires people to do various things from home, watching Korean dramas is one of the things chosen to get rid of boredom. Korean fans as consumers are not easy to separate from the use of social media, especially social media to access information. In this study, the theory used is media dependence by taking into account three factors including frequency, duration, and attention. The purpose of this study was to determine the level of dependence of social media on followers of the Korean news portal panncafe on Instagram. This research was conducted using a quantitative descriptive method based on a survey of 100 followers of the Korean news portal Panncafe on Instagram. This study uses multiple linear regression analysis techniques. The results of the study found that the theory that had been tested in this population with the percentage of the effect of frequency, duration, and attention in accessing information about Korea on the Panncafe news portal on Instagram on the level of dependence on social media use was 71.8%. There is an influence between access to Korean information on the Panncafe news portal on Instagram and the level of dependence on social media use. This study provides suggestions that the audience should really understand the positive and negative impacts of using social media in order to be better and wiser in using social media. Social media can be an entertaining tool for its users if accessed at the right time so as not to have a negative impact.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Ketergantungan, Korea, Media Sosial
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	VINA KHARISMA PUTRI
Date Deposited:	20 Aug 2021 00:05
Last Modified:	20 Aug 2021 00:05
URI:	http://eprints.ums.ac.id/id/eprint/93774

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