Pengaruh Informasi Produk, Rating Produk, Tampilan Produk yang Dimediasi oleh Sikap Terhadap Minat Beli pada Aplikasi Layanan Pesan Antar Makanan Go-Food (Studi Kasus di Surakarta)

Mahardani, Fanny Ayunita and , Kussudyarsana, S.E., M.Si., Ph.D. (2021) Pengaruh Informasi Produk, Rating Produk, Tampilan Produk yang Dimediasi oleh Sikap Terhadap Minat Beli pada Aplikasi Layanan Pesan Antar Makanan Go-Food (Studi Kasus di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product information, product rating, product display mediated by attitude on purchasing intention. This research was conducted to Go-Jek application users, and currently domiciled in Surakarta City. The sample used is 100 respondents who are at least 17 years old, Go-Jek application users, and currently domiciled in Surakarta City. The data analysis technique used is SEM-PLS whose calculations are assisted by the SmartPLS 3.2.9 program. The evaluation analysis of the Partial Least Square (PLS) model was carried out by evaluating the outer model and evaluating the inner model. The results of data analysis can be obtained that product information has a positive and significant effect on attitudes, product ratings have a positive and significant effect on attitudes, product display has a positive and significant effect on attitudes, information product on attitude has a positive and insignificant effect on purchasing intention, product rating is positive and significant on purchasing intention, product display has a positive and significant effect on purchasing intention, the attitude has a direct effect on purchasing intention, the attitude has a significant influence on mediating product information on purchasing intention, the attitude has a significant influence in mediating product ratings on purchasing intention, the attitude has a significant influence in mediating product display on purchasing intention

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Information, Product Rating, Product Display, Attitude, purchasing intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FANNY AYUNITA MAHARDANI
Date Deposited:	18 Aug 2021 02:48
Last Modified:	18 Aug 2021 02:48
URI:	http://eprints.ums.ac.id/id/eprint/93652

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