Pengaruh harga, promosi, dan kualitas produk Terhadap keputusan pembelian Sepatu geoff max

Saputra, Ferli Catur and , Sri Murwanti, S.E., M.M. (2021) Pengaruh harga, promosi, dan kualitas produk Terhadap keputusan pembelian Sepatu geoff max. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi (3).pdf Download (528kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (725kB)
	PDF (Bab I) BAB I.pdf Download (130kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (152kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (138kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (278kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (75kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (77kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (325kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (211kB) | Request a copy

Abstract

This study aims to analyze the effect of price, promotion and product quality on purchasing decisions for Geoff Max shoes. The population and sample in this study were students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta who had purchased Geoff Max shoes and the number of respondents as samples in this study were 110 respondents. The data source used in this research is primary data. Methods of data collection using a questionnaire. The analytical technique used is the instrument test, classical assumption test, model determination test, hypothesis testing, and multiple linear regression. The results of the analysis in this study indicate that price has a significant effect on purchasing decisions, promotion has a significant effect on purchasing decisions and product specificity has a significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, promotion, product quality, purchase decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FERLI CATUR SAPUTRA
Date Deposited:	17 Aug 2021 07:11
Last Modified:	17 Aug 2021 07:11
URI:	http://eprints.ums.ac.id/id/eprint/93597

Actions (login required)

View Item