Pengaruh Social Media Marketing, Citra Destinasi dan Ksesibilitas Terhadap Minat Berkunjung ( Studi pada Objek Wisata Dusun Semilir Bawen )

Setyawan, Andy and , Ihwan Susila, SE, M.Si, Ph.D. (2021) Pengaruh Social Media Marketing, Citra Destinasi dan Ksesibilitas Terhadap Minat Berkunjung ( Studi pada Objek Wisata Dusun Semilir Bawen ). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of social media marketing, destination image and accessibility on visiting interest. This type of research is descriptive quantitative, the data used are primary data obtained directly from the respondents. The sample used in this study were 100 respondents. The sampling technique in this study used non-probability sampling, namely the saturated sample. The respondents of this study are the millennial generation who live in Surakarta. The data analysis tool used in this study is SPSS 26. The results of this study have a positive and significant impact on social media marketing interest in visiting. Destination image has a positive effect on visiting interest. Furthermore, accessibility has a positive and significant effect on visiting interest.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: social media marketing, destination image, ccessibility, visiting interest
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ANDY SETYAWAN
Date Deposited: 16 Aug 2021 00:09
Last Modified: 16 Aug 2021 00:09
URI: http://eprints.ums.ac.id/id/eprint/93369

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