PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA BENGKEL LAS LISTRIK CIPTA KARYA DI SRAGEN

Saputra, Rizky Yasa Cipta and -, Drs Ma'ruf, M. M (2021) PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA BENGKEL LAS LISTRIK CIPTA KARYA DI SRAGEN. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (1MB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (1MB)
	PDF (Bab I) BAB I.pdf Download (467kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (329kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (527kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (511kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (185kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (299kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB)
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (1MB)

Abstract

This study aims to find out “The effect of Customer Trust and Satisfaction on Customer Loyalty at Cipta Karya Electric Welding Workshop in Sragen”. This type of research is survey research. The population in this study were all customers at Cipta Karya Electric Welding Workshop in Sragen as many as 105 customers using Slovin formula technique, then the number of samples in this study were 51 respondents taken from a portion of the population. The result that: (1) trust has a negative on customer loyalty with a significance level of 0,129 > 0,05. (2) Satisfication has a positive effect on customer loyalty with a significance level of 0,003 < 0,05. (3) Trust and satisfication simultaneously have a positive on the customer loyalty, as evidenced by the F count value of 46,291 with a significance of 0,000 < 0,05.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Trust, Satisfication, Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZKY YASA CIPTA SAPUTRA
Date Deposited:	14 Aug 2021 07:44
Last Modified:	14 Aug 2021 07:44
URI:	http://eprints.ums.ac.id/id/eprint/93318

Actions (login required)

View Item