Pengaruh Sertifikasi Halal Dan Kesadaran Halal Dalam Memilih Hotel Syariah Di Surakarta

Putra, Vidi Novia and -, Muhammad Sholahuddin, S.E., M.Si. (2021) Pengaruh Sertifikasi Halal Dan Kesadaran Halal Dalam Memilih Hotel Syariah Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of halal certification and halal awareness in choose shariah hotel in Surakarta. The population and sample of this study were customers of shariah hotel consumer in Surakarta and the number of respondents as samples in this study were 100 respondents. The type of data used in this study is primary data. Data collected using a questionnaire and processed using analysis tool Partial Least Square (PLS) with software SmartPLS 3.0. The results show that halal certification have a negative and insignificant effect on consumer decisions, halal awareness have a positive and significant effect on consumer decisions, halal certification have a positive and significant effect on purchase intention, halal awareness have a positive and significant effect on purchase intention, purchase intention have a positive and significant impact on consumer decision, halal certification have a positive and significant effect on consumer decisions mediated by purchase intention, and halal awareness have a positive and significant effect on consumer decisions mediated by purchase intention. The novelty of this study states that halal awareness has a significant positive effect on consumer decisions, while halal certification does not have a significant positive effect on consumer decisions. The implication of the research results is that halal certification have no significant effect on consumer decisions in choosing sharia hotels, so sharia hotel consumer decisions are emphasized on halal awareness.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Halal Certification, Halal Awareness, Consumer Decision, Purchase Intention
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	VIDI NOVIA PUTRA
Date Deposited:	16 Aug 2021 08:09
Last Modified:	16 Aug 2021 08:09
URI:	http://eprints.ums.ac.id/id/eprint/93287

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