PENGARUH KEPERCAYAAN DAN KOMITMEN PADA MEREK TERHADAP LOYALITAS MEREK (STUDI PADA PRODUK MULTIVITAMIN)

Mudhofar, Fairus and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si. (2021) PENGARUH KEPERCAYAAN DAN KOMITMEN PADA MEREK TERHADAP LOYALITAS MEREK (STUDI PADA PRODUK MULTIVITAMIN). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

ABSTRACTS This study aims to analyze the effect of trust and commitment on brand loyalty (study on multivitamin product brands). The population and sample of this research are the people of Surakarta who use multivitamin products. The type of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis used multiple linear regression. The results of the analysis in this study indicate that trust has a significant effect on loyalty and commitment has a significant effect on loyalty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Kepercayaan, komitmen, loyalitas.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic Development H Social Sciences > HD Management, Business and Labor > Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	FAIRUS MUDHOFAR
Date Deposited:	19 Aug 2021 14:02
Last Modified:	19 Aug 2021 14:02
URI:	http://eprints.ums.ac.id/id/eprint/93161

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