Pengaruh Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Dengan Keterlibatan Konsumen Sebagai Variabel Mediasi

Gusmita, Reni Bella and , Dr. Rini Kuswati, S.E., M.Si (2021) Pengaruh Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Dengan Keterlibatan Konsumen Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (894kB)
	PDF (Bab I) BAB I (1).pdf Download (224kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (217kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (290kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (92kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (409kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (229kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (759kB)
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (157kB)
	PDF (Naskah Publikasi) NASKAH PUBLIKASI .pdf Download (668kB)

Abstract

This study aims to analyze the influence of customers on customer loyalty with consumer interaction as a mediating variable. This study used 101 samples of Larissa Skincare consumer users in Surakarta by using quantitative research. The sampling technique uses non-probability sampling methods and data is conducted through online questionnaires. Based on the results of data processing using SEM (Structural Equation Modeling) with the Smart PLS (Partial Least Square) application, it is found that the customer satisfaction variable has a positive and significant effect on customer loyalty. Customer satisfaction variables have a positive and significant effect on consumer interaction. The influence variable has a positive and significant effect on customer loyalty. Customer interaction variables has a positive and significant effect mediate between customer satisfaction and customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Customer Satisfaction, Brand loyalty, Consumer Engagement
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RENI BELLA GUSMITA
Date Deposited:	15 Aug 2021 08:40
Last Modified:	15 Aug 2021 08:42
URI:	http://eprints.ums.ac.id/id/eprint/93160

Actions (login required)

View Item