Pengaruh Iklan Dan Store Image Terhadap Keputusan Pembelian Di Toscosneakersroom Yogyakarta

Cahya Pratama, Adinta and -, Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Pengaruh Iklan Dan Store Image Terhadap Keputusan Pembelian Di Toscosneakersroom Yogyakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of advertising and store image on purchasing decisions in Toscosneakersroom Yogyakarta. The population and samples in this study were 100 respondents who had bought products at Toscosneakersroom Yogyakaerta. The data source of this research uses a questionnaire and is processed using the Statistical Package for the Social Sciences (SPSS) analysis tool with SPSS 26 software. The results of the analysis in this study indicate that the advertising variable has a significant positive effect on purchasing decisions and the store image variable also has a positive and significant effect. to purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Advertising, Store Image, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADINTA CAHYA PRATAMA
Date Deposited:	13 Aug 2021 06:46
Last Modified:	13 Aug 2021 06:46
URI:	http://eprints.ums.ac.id/id/eprint/93122

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