Pengaruh Pengetahuan Dan Religiusitas Terhadap Niat Beli Makanan Halal Yang Dimediasi Oleh Sikap Konsumen (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta yang Pernah Mengkonsumsi Samyang Instan)

Alfiyah, Tia and , Lukman Hakim, S.E., M.Si. (2021) Pengaruh Pengetahuan Dan Religiusitas Terhadap Niat Beli Makanan Halal Yang Dimediasi Oleh Sikap Konsumen (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta yang Pernah Mengkonsumsi Samyang Instan). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to know the effect of knowledge and religiosity on the intention to buy halal food with consumer attitudes as mediating variable. The independent variables in this study were knowledge and religiosity. The dependent variable in this study is purchase intention. While the mediating variable is consumer attitudes. The population in this study were students of the Faculty of Business Economics, University of Muhammadiyah Surakarta. The number of samples are 125 respondents with a sampling technique using purposive sampling. This study uses primary data in the form of a google form questionnaire. The analytical method used is Partial Least Square. The results of the analysis show that knowledge has a positive effect on consumer attitudes, religiosity has a positive effect on consumer attitudes, knowledge has a positive effect on purchase intentions, religiosity has a positive effect on purchase intentions, consumer attitudes have a positive effect on purchase intention, knowledge has a positive effect on purchase intention with consumer attitudes as a mediating variable, and religiosity has a positive effect on purchase intentions with consumer attitudes as a mediating variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Knowledge, Religiosity, Consumer Attitudes, Intention to Buy
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TIA ALFIYAH
Date Deposited:	12 Aug 2021 23:36
Last Modified:	12 Aug 2021 23:36
URI:	http://eprints.ums.ac.id/id/eprint/93037

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