Pengaruh Kepercayaan Dan Persepsi Keamanan Menggunakan E-Commerce Terhadap Keputusan Pembelian Dengan Niat Beli Sebagai Variabel Intervening

Handayani, Septi and , Dr. Jati Waskito, SE., M.Si (2021) Pengaruh Kepercayaan Dan Persepsi Keamanan Menggunakan E-Commerce Terhadap Keputusan Pembelian Dengan Niat Beli Sebagai Variabel Intervening. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze: (1) the effect of trust on purchasing decisions in e-commerce-based service companies; (2) the effect of security perceptions on purchasing decisions in e-commerce-based service companies; (3) purchase intention mediates the effect of trust on purchasing decisions in e-commerce-based service companies; and (4) purchase intention mediates the effect of perceived security on purchasing decisions in e-commerce-based service companies. This research method uses quantitative methods by testing blibli.com consumers in Yogyakarta. Sampling used purposive sampling technique with a total of 105 respondents. The results of this study indicate that: (1) trust has a positive and significant effect on purchasing decisions; (2) the perception of security has a positive and significant effect on purchasing decisions; (3) purchase intention is able to mediate the effect of trust in a positive and significant way on purchasing decisions; and (4) purchase intention is able to mediate the effect of perceived security positively and significantly on purchasing decisions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Trust, Security Perception, Purchase Intention, Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SEPTI HANDAYANI
Date Deposited:	11 Aug 2021 06:23
Last Modified:	11 Aug 2021 06:23
URI:	http://eprints.ums.ac.id/id/eprint/92911

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