Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Mika Hijab Store Di Surakarta

Mega, Emilia Resa and , Drs. Moechammad Nasir, M.M (2021) Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Mika Hijab Store Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI_EMILIA RESA MEGA_B100170263.pdf Download (666kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (639kB)
	PDF (Bab I) BAB I.pdf Download (105kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (114kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (201kB) | Request a copy
	PDF (Bab IV) BAB IV].pdf Restricted to Repository staff only Download (255kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (46kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (176kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (111kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (197kB) | Request a copy

Abstract

This study aims to determine the effect service quality and price on customer loyalty with customer satisfaction as an intervening variable. The number of samples in this study is 115 respondents that’s taken through purposive sampling method. The analytical tools used in this research include data instrument test, classical assumption test path coeffiecient test, goodness of fit test, dan hypothesis testing by using the SmartPLS program. The result of this study indicate that: 1) Service Quality has a positive and significant effect on Customer Satisfaction; 2) Price has a positive and significant effect on Customer Satisfaction; 3) Service Quality has a positive and significant effect on Customer Loyalty; 4) Price has a positive and has no significant effect on Customer Loyalty; 5) Customer Satisfaction has a positive and significant effect on Customer Loyalty. This means that not all variables in price will have a significant effect on customer loyalty in MIKA HIJAB Store in Surakarta

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Price, Customer Satisfaction and Customer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EMILIA RESA MEGA
Date Deposited:	07 Aug 2021 03:58
Last Modified:	07 Aug 2021 03:58
URI:	http://eprints.ums.ac.id/id/eprint/92694

Actions (login required)

View Item