Pengelolaan Usaha Untuk Mempertahankan Kelangsungan Hidup Usaha Kain Printing Selama Pandemi Covid-19 Di Nabilla Text Desa Krajan Mojolaban

KURNIAWATI, ELI and , Drs. Joko Suwandi, SE., M.Pd, (2021) Pengelolaan Usaha Untuk Mempertahankan Kelangsungan Hidup Usaha Kain Printing Selama Pandemi Covid-19 Di Nabilla Text Desa Krajan Mojolaban. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to find out human resources management, financial management, production management and marketing management in the printing fabric business in Nabilla Text. This type of research is qualitative research with a short case study. The object of this research is Nabilla Text in Krajan Mojolaban Village. While the subjects are business owners and employees. Data collection techniques using interviews, documentation and observations. The validity of this research uses trianggulasi sources and methods. The results showed that: (1) Human Resources Management in the form of analysis of employee needs, employee selection, and specifications of employee expertise that has been running in accordance with the initial planning. (2) Financial management in the form of financial records and capital used is the capital itself has been running in accordance with the initial planning. (3) Production management is carried out after the order, and there is planning of raw materials and facilities and it has been carried out properly. (4) Marketing management in the form of product innovation, price, distribution place, and promotion. To maintain its survival during the pandemic, Nabilla Text creates the latest motifs as well as conducts promotional activities by providing shipping and discount services.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Bussiness Management, Printing Fabric, Covid-19.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ELI KURNIAWATI
Date Deposited:	07 Aug 2021 02:09
Last Modified:	24 Sep 2022 03:03
URI:	http://eprints.ums.ac.id/id/eprint/92683

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