Pengaruh Pelayanan Driver terhadap Kepuasan Pelanggan Gojek di Masa New Normal

Al Jihad, Thouriq and , Drs. Sri Padmantyo, M.B.A. (2021) Pengaruh Pelayanan Driver terhadap Kepuasan Pelanggan Gojek di Masa New Normal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the dimensions of service quality on Gojek customer satisfaction in the new normal period. The government plans to suspend conventional motorcycle taxis during the new normal period. The technique used in sampling in this study was purposive sampling with a sample of 100 respondents. The research method used is multiple linear regression analysis. The results showed that the dimensions of tangible, reliability, responsiveness, and empathy had a significant effect on customer satisfaction. Meanwhile, the assurance dimension has no effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	tangible, reliability, responsiveness, assurance, empathy, service quality, and customer satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	THOURIQ AL JIHAD
Date Deposited:	06 Aug 2021 02:31
Last Modified:	06 Aug 2021 02:31
URI:	http://eprints.ums.ac.id/id/eprint/92603

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