Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian di Toserba Luwes

Dwi Lestari, Andini and -, Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian di Toserba Luwes. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price and promotion on purchasing decisions at Toserba Luwes. The population and sample in this study were students of the Muhammadiyah University of Surakarta who had mad purchases at the Luwes Departement Store, and the number of respondents as the sample in this study were 124 repondents. The data source used ini this study is primary data. The method of collecting data using a questionnaire. Data analysis using the SPSS 25 program. The results of the analysis in this study indicate that price has a positive and significant effect on purchasing decision, and promorion has a positive and significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, promotion, purchase decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANDINI DWI LESTARI
Date Deposited:	10 Jul 2021 06:02
Last Modified:	10 Jul 2021 06:02
URI:	http://eprints.ums.ac.id/id/eprint/92251

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