Pengaruh Literasi Ekonomi Dan Gaya Hidup Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion di Online Shop pada Kalangan Pemuda Desa Medayu Suruh Salatiga

Sulthoni, Ervin Damas and -, Drs. Sabar Narimo, MM, M.Pd. (2021) Pengaruh Literasi Ekonomi Dan Gaya Hidup Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion di Online Shop pada Kalangan Pemuda Desa Medayu Suruh Salatiga. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aims of this study are : To describe the influence of economic literacy and lifestyle, both individually and collectively, on Impulsive Buying behavior for fashion products in the Online Shop among Pemuda Medayu Suruh Salatiga. The population in this study was 160 with a sample of 113 youths. The results showed that: (1) There was a significant effect of economic literacy on impulse buying with a significant value of t of 0.004 and tcount of 2,980. Because the value of tcount>table (2,980>1,981) with SE and SR of 17.8% and 6.7%, respectively. (2) There is a significant effect of lifestyle on impulse buying with the T test obtained Tcount is greater than Ttable (7.152> 1.981) and significantly less than 0.05 (0.000 <0.05) with SR of 82.2% and SE of 31.1% (3) There is a significant effect of economic literacy and lifestyle on impulse buying based on multiple linear regression test in the F test, it is obtained that Fcount is greater than Ftable, namely (33.405> 3.08) and a significant value is less than 0.05, which is 0.000 with a value of determinant coefficient of 37.8%.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Economic Literacy, Lifestyle, Impulsive Buying
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User: ERVIN DAMAS SULTHONI
Date Deposited: 01 Jul 2021 16:59
Last Modified: 01 Jul 2021 16:59
URI: http://eprints.ums.ac.id/id/eprint/92197

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