STRATEGY OF INTEGRATED MARKETING COMMUNICATION DE TJOLOMADOE BY PT. SINERGI COLOMADU

UTAMI, PUTRI and -, Palupi, M.A (2021) STRATEGY OF INTEGRATED MARKETING COMMUNICATION DE TJOLOMADOE BY PT. SINERGI COLOMADU. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Marketing communication is an activity that aims to convey a message to consumers through various media by a company. In the concept of integrated marketing communication carried out by PT. Sinergi Colomadu uses the marketing tools applied at De Tjolomadoe. This research is analyzed by using a communication theory approach from Laswell to describe the communication process regarding the strategy of the Integrated Marketing Communications concept carried out by PT. Sinergi Colomadu. The method in this research is using descriptive qualitative data collection techniques with in-depth interviews and observation. The informants in this study were the General Manager of PT. Sinergi Colomadu, Sales & Marketing Manager of PT. Sinergi Colomadu and two staff from Marketing Communication PT. Sinergi Colomadu. Observations were made at De Tjolomadoe. The results of this study indicate that the integrated marketing communication strategy implemented by PT. Sinergi Colomadu uses the concept of integrated marketing communication, namely advertising, sales promotion, personal selling, public relations, and direct marketing.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Komunikasi Pemasaran Terpadu, Komunikasi Pemasaran, De Tjolomadoe.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	PUTRI UTAMI
Date Deposited:	24 Jun 2021 04:23
Last Modified:	24 Jun 2021 04:23
URI:	http://eprints.ums.ac.id/id/eprint/92130

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