Muslimah, Monalisa Ayu and , Rina Sari Kusuma, M.I.Kom (2021) Hubungan Gender Dalam Celebrity Worship. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
A fan often tries to find information about his idol's life through the social media his idol uses. In fact, it's not uncommon for fans to be willing to overdo things for the sake of the idol, which is usually called Celebrity Worship.The theory used in this study is the celebrity worship theory which has the notion of liking their idol but with excessive behavior from fans to one or more celebrities.The research subjects were both male and female K-pop fans. The object of research is gender relations in Celebrity Worship K-pop.The method used to collect data is the Celebrity Attitude Scale (CAS) method to measure the level of celebrity worship which is distributed through a questionnaire. Aspects measured in the Celebrity Attitude Scale (CAS) include social entertainment, personal intensity, and Borderline pathological totaling 22 items. The validity test was assisted by the Pearson Correlate Bivariate method by the SPSS (Statistical Program For Social Science) program for Windows ver 26 and the reliability test was carried out using Cronbach's Alpha consistency approach. For data analysis, the Mann-Whitney test was performed showing that there were differences between men and women in celebrity worship (Z = -4,232 at p = 0,000). The results of this study are that there are differences between men and women in liking their idols, indicated by the mean obtained the most, namely the social entertainment level of 36.8 overall and men 34.6 while women 39.1, followed by the level of social entertainment. intense personal was 25.3 overall and male 23.2 while female 27.3 and the mean was at least at the borderline pathological level of 7.1 overall and male 6.8 while female 7.5.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | gender, celebrity worship |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | MONALISA AYU MUSLIMAH |
| Date Deposited: | 09 Jun 2021 06:50 |
| Last Modified: | 09 Jun 2021 06:50 |
| URI: | http://eprints.ums.ac.id/id/eprint/91750 |
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