Analisis Isi Kualitatif Instagram Ganjar Pranowo Terkait Manajemen Kesan Selama Periode 1 April 2020 Hingga 1 Mei 2020

ISA, MUHAMMAD and , Budi Santoso, M.Si (2021) Analisis Isi Kualitatif Instagram Ganjar Pranowo Terkait Manajemen Kesan Selama Periode 1 April 2020 Hingga 1 Mei 2020. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Social media is widely used by its users to perform impression management. One of them was used by Ganjar Pranowo through his account @ganjar_pranowo to build his political image. This is quite effective to do, especially in the conditions of the Covid-19 outbreak. Through his Instagram, Ganjar shows his efforts to carry out impression management in order to get a good perception in the eyes of the public. This study uses impression management theory. In this theory, Jones and Pittman show that there are 5 strategies that can be used, namely ingratiation, intimidation, self promotion, exemplification, and supplication. The method used in this research is descriptive qualitative. Then, the analysis technique used is content analysis. The object of this research is Instagram @ganjar_pranowo. This study uses a sample of post data from the @ganjar_pranowo Instagram account from 1 April 2020 to 1 May 2020. The results of this study indicate that Ganjar Pranowo uses Instagram as a drama stage in accordance with dramaturgy theory. Social media was used by Ganjar as a drama stage, then Ganjar himself as an actor and subject in his account, and society and the Covid-19 outbreak became his objects. In addition, on Instagram, Ganjar only uses 3 impression management strategies, namely ingratiation, self promotion, and exemplification.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	covid-19, dramaturgi, instagram, manajemen kesan, media sosial
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	MUHAMMAD ISA
Date Deposited:	07 Jun 2021 07:12
Last Modified:	07 Jun 2021 07:12
URI:	http://eprints.ums.ac.id/id/eprint/91646

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