Handayani, Witiya Tri and -, Farid Wajdi, Drs., M.M., Ph.D. and -, Dr. Muzakar Isa, SE, MSi (2021) Pengaruh Citra Merek, Harga, Dan Persepsi Nilai Terhadap Loyalitas Pelangga Dan Kepuasan Pelanggan Sebagai Variabel Mediating Pada Produk Baby Care. Thesis thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to examine the effect of brand image, price, and perceived value on consumer loyalty and customer satisfaction as mediating variables in product baby care. The sample used was 116 respondents and the sample was taken by survey. The sampling technique was purposive sampling method. To test the hypothesis, regression analysis is used with the mediation model, the outer model method uses the validity and reliability test and the inner model uses the r square test, effect size, Q square, and the significant test. Analysis tools using smart PLs. The findings show that in terms of brand image, price, and perceived value have a significant positive effect on customer satisfaction and consumer satisfaction has a significant positive effect on brand image, price, and perceived value on consumer loyalty
| Item Type: | Karya ilmiah (Thesis) |
|---|---|
| Uncontrolled Keywords: | Brand Image, Price, Perceived Value, Customer Satisfaction, Consumer Loyalty |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Pasca Sarjana > Magister Manajemen |
| Depositing User: | Witiya Tri Handayani |
| Date Deposited: | 11 Jul 2021 10:25 |
| Last Modified: | 11 Jul 2021 10:25 |
| URI: | http://eprints.ums.ac.id/id/eprint/91140 |
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