Keberlangsungan Industri Gerabah Di Desa Bentangan Kecamatan Wonosari Kabupaten Klaten

Riansyah, Diki and , Dra. Umrotun, M.Si (2021) Keberlangsungan Industri Gerabah Di Desa Bentangan Kecamatan Wonosari Kabupaten Klaten. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The Pottery Industry in Bentang Village, Wonosari Subdistrict, is the center of the pottery manufacturing industry which has been well known since 1904. The difficulties and challenges faced by entrepreneurs are all the same, namely raw materials and labor. The objectives of this study are 1. To analyze the sustainability of the pottery industry in Bentang village. 2. To analyze strategies to maintain the pottery industry. The method used in this research is a qualitative method using a spatial approach. The sampling technique used in this study was purposive sampling, including non-random sampling, with a population of 54 entrepreneurs in the pottery industry who live in the village of Bentang. Methods of data collection using interviews with questionnaires. Data processing techniques using editing, coding, tabulation. The data analysis method used is reading tables, graphs and numbers. The result of this research is the pottery industry. the origin of the entrepreneur's initial capital is their own capital. There are several entrepreneurs whose initial capital borrows from the bank, all entrepreneurs are the successors of their parents. The price of pottery between entrepreneurs is the same, from the lowest price of 2000-25000 thousand rupiah. Earthenware crafts are very affordable to buy besides that they are durable and unique. The pottery marketing covers DKI Jakarta as many as 10 entrepreneurs, East Java with 13 entrepreneurs and Central Java with 31 entrepreneurs. There are two difficulties faced by entrepreneurs, namely shortages of raw materials and labor. The sustainability of the pottery industry is that the amount of pottery production per month can produce 1000 pieces from 10 entrepreneurs, 2000 pieces from 18 entrepreneurs, 3000 from 5 entrepreneurs, 5000 pieces from 15 entrepreneurs, 7000 pieces from 5 entrepreneurs, <1000 pieces from 4 entrepreneurs. The strategy to maintain the pottery industry uses the 4P strategy, namely the product (product) strategy of maintaining the pottery handicraft product to add size variants and shape variants. The most important thing is the quality of the product in order to attract consumers. Strategic place because it is close to the city and close to the source of raw materials for making pottery. The average price is the same because there is a cooperative that covers it. Promotion through social media, namely through the Facebook marketplace to reach more local markets.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Pottery Industry, Entrepreneurs, Characteristics, Sustainability, Difficulties, Challenges, Labor, Raw Materials,4P Strategy
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	Fakultas Geografi > Geografi Fakultas Geografi > Geografi Fakultas Geografi > Geografi
Depositing User:	DIKI RIANSYAH
Date Deposited:	26 Apr 2021 03:03
Last Modified:	26 Apr 2021 03:03
URI:	http://eprints.ums.ac.id/id/eprint/90677

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