Faktor Kepuasan Konsumen Motor Yamaha N-MAX

ARDINATA, RONALD ARISTO and , Dr. Edy Purwo Saputro, SE., M.Si (2021) Faktor Kepuasan Konsumen Motor Yamaha N-MAX. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the brand image, service quality on customer satisfaction. The population used in this study were 100 respondents and used a non-probability sampling technique using a purposive sampling approach (ie sampling based on specific targets, is respondents who were consumers of N-max Yamaha motorcycles at Muhammadiyah University, Surakarta). Data analysis uses multiple linear regression. The results of the analysis of the influence of brand image on consumer satisfaction shows that brand image influences purchasing decisions. In the analysis of the effect of service quality on customer satisfaction, service quality has a positive effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Citra Merek, Kualitas Layanan, Kepuasan Konsumen
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RONALD ARISTO ARDINATA
Date Deposited:	08 Mar 2021 06:44
Last Modified:	08 Mar 2021 06:44
URI:	http://eprints.ums.ac.id/id/eprint/90140

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