Analisis Pengaruh E-Wom, Keamanan, dan Kualitas Desain Website pada Kaum Milenial dalam Melakukan Niat Beli Ulang dalam Berbelanja Online

Whimantaka, Faiz and , Ir. Irmawati, SE, MSi (2021) Analisis Pengaruh E-Wom, Keamanan, dan Kualitas Desain Website pada Kaum Milenial dalam Melakukan Niat Beli Ulang dalam Berbelanja Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of e-wom, security, and quality of website design on millennials in making repurchase intentions in online shopping. The population in this study were students of the Muhammadiyah University of Surakarta, while the sample used in this study were students who had bought products online more than once. This study used a sample of 100 respondents. Sampling in this study was conducted using purposive sampling technique and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple linear analysis with several variables, namely e-wom, website design quality, security, and repurchase intention. Based on the results of the study, it shows that E-Wom has a significant positive effect on online purchase repurchase intentions, so that the first hypothesis is supported. The quality of website design has a significant positive effect on online purchase repurchase intentions, so that the second hypothesis is supported. Security has a significant positive effect on online purchase repurchase intention, so that the third hypothesis is supported. The coefficient of determination is 0.567 which indicates that E-wom, the quality of website design, and the security of repurchase intention is 56.7% and the rest is influenced by other factors outside the variables studied.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Repurchase intention, E-Wom, Website design quality, security
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAIZ WHIMANTAKA
Date Deposited:	04 Mar 2021 06:41
Last Modified:	04 Mar 2021 06:41
URI:	http://eprints.ums.ac.id/id/eprint/90082

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