Analisis Strategi Komunikasi Pemasaran Oleh PT Bumi Nata Wisata Tour Cabang Solo Dalam Media Tercetak

Putra Prianditya, Dimaz and , Dr. Edy Purwo Saputro, S.E., M.Si. (2021) Analisis Strategi Komunikasi Pemasaran Oleh PT Bumi Nata Wisata Tour Cabang Solo Dalam Media Tercetak. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to find out how the promotion strategy carried out by PT. Bumi Nata in order to expand its marketing. PT. Bumi Nata Wisata is a company engaged in the Tour & Travel sector which was founded in 1995. In marketing communications, PT Bumi Nata Wisata is because PT Bumi Nata has a unique marketing strategy. Where, they still use print media such as brochures as the main marketing media in the midst of the times when competitors use social media. This type of research uses a qualitative descriptive study method, where the researcher emphasizes the depth of data that comes from the facts obtained in the field. The data collection method used in this research is by conducting observation, documentation and in-depth interviews with informants. The data collection technique used was purposive sampling, where this technique includes people who have been selected based on certain criteria that have been made by the researcher. The criteria for infoman in this study are those who are competent in terms of marketing, namely Mr. Teguh Prihantoro as the head of the company and Mr. Fuad as the head of the marketing team of PT Bumi Nata Wisata. The results of this study indicate that PT. Bumi Nata applies all marketing concepts in carrying out its promotional activities and is quite successful in its implementation. Then, the reason PT.Bumi Nata prefers print media such as brochures, namely if using brochures, a prospective congregation can take longer to assess and evaluate repeatedly so that later they can truly understand the advantages of PT. Earth of Nata. The result is by implementing a marketing strategy combined with marketing concepts such as advertising, sales promotion and public relations, namely PT. Bumi Nata can survive and develop its business in the midst of competition for Hajj and Umrah services in Surakarta. Keywords: print media, marketing, communication strategy.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	print media, marketing, communication strategy.
Subjects:	T Technology > T Technology (General)
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	DIMAZ PUTRA PRIANDITYA
Date Deposited:	01 Mar 2021 02:07
Last Modified:	01 Mar 2021 02:10
URI:	http://eprints.ums.ac.id/id/eprint/90012

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