Pengaruh Selebriti Endorsement Terhadap Minat Beli Konsumen Smartphone Samsung Di Surakarta

Surya, Irfan Ardhian and , Soepatini, SE, M.Si, Ph.D. (2021) Pengaruh Selebriti Endorsement Terhadap Minat Beli Konsumen Smartphone Samsung Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of Celebrity Endorsement (Attractiveness, Expertise, Trust) on consumer buying interest. The population and sample of this study were students of Muhammadiyah University of Surakarta who used products from Samsung and the number of respondents as samples in this study were 142 respondents. The type of data used in this study is primary data. Data collection method using a questionnaire. Data analysis uses multiple linear regression. The results of the analysis in this study show that attractiveness has a positive and significant effect. Expertise has a positive and significant effect. Trust has a positive and significant effect on consumer buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Attractiveness, Expertise, Trust, buying interest.
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IRFAN ARDHIAN SURYA
Date Deposited:	20 Feb 2021 02:48
Last Modified:	20 Feb 2021 02:48
URI:	http://eprints.ums.ac.id/id/eprint/89759

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