Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Dan Promosi Sosial Media Terhadap Keputusan Pembelian Di Rown Division Surakarta

Ardiani Nur Wahyuningrum, Evi and , Dr. Muzakar Isa, SE, MSi (2021) Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Dan Promosi Sosial Media Terhadap Keputusan Pembelian Di Rown Division Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study analyzes the effect of product quality, service quality, price and promotion through social media on purchasing decisions in Rown DivisionSurakarta. The purpose of this study is to determine the effect of product quality, service quality, price and promotion of social media on purchasing decisions in Rown Division Surakarta. This study uses a sample of Rown Division consumers as many as 100 respondents and the data used are primary data in the form of questionnaires. The analytical method used in this research is descriptive percentage analysis method, validity and reliability test, classic assumption test and hypothesis test with SPSS program by using several variables, it are product quality, service quality, price and social media promotion. The results of this study indicate that product quality, service quality, price and promotion of social media have a significant effect on product purchasing decisions in Rown Division Surakarta.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Service Quality, Price, Social Media, Purchasing Decisions, Rown Division
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EVI ARDIANI NUR WAHYUNINGRUM
Date Deposited:	19 Feb 2021 07:52
Last Modified:	19 Feb 2021 07:52
URI:	http://eprints.ums.ac.id/id/eprint/89666

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