PENGARUH KUALITAS PRODUK, DAYA TARIK IKLAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SEPEDA POLYGON (Studi Pada Masyarakat Solo Raya)

Kurniawan, Wahyu and -, Drs. Kusdiyanto, M.Si (2021) PENGARUH KUALITAS PRODUK, DAYA TARIK IKLAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SEPEDA POLYGON (Studi Pada Masyarakat Solo Raya). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of product quality, advertising attractiveness, and price perception on purchasing decisions for Polygon bikes in Solo Raya. This research is a quantitative research. The sample in this study were 103 respondents who used Polygon bikes in Solo Raya. The sampling method uses non probability sampling with purposive sampling technique. The data analysis method is multiple linear regression analysis. The results of this study indicate that product quality has a significant effect on purchasing decisions, attractiveness of advertising has a significant effect on purchasing decisions, perceived price has a significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, advertising attractiveness, price perception, purchasing decisions
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WAHYU KURNIAWAN
Date Deposited:	19 Feb 2021 06:30
Last Modified:	19 Feb 2021 06:30
URI:	http://eprints.ums.ac.id/id/eprint/89658

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