Muhammad Febri Wisnu Aji, Febri and , Drs. Joko Sutarso,, S.E., M.Si. (2021) Strategi Komunikasi Pemasaran Pariwisata Oleh Dinas Pemuda, Olahraga Dan Pariwisata Kabupaten Boyolali Melalui Publisitas Di Instagram @Explore_Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Abstract Nowadays social media is chosen by people to present their information activity quickly as well as preferred to the community, both young people and adults. Because of various facilities provided by social media, The Youth, Sports and Tourism Office Boyolali regency carry out their tourism marketing through social media Instagram @explore_boyolali. The office uses the instagram to promote tourism place of Boyolali residency to be developed and recognized by the community. The method used in this research is descriptive qualitative method where the informants are employees of the marketing sector of this office. The research discusses abaut the tourism marketing communication strategy of this office. To reach that strategy, they were used several event such as : photo, video competitions and tourism publication by instagram accaount. The tourism marketing stapes of boyolali office are to cooperate with the tourism places agencies, socialization, Platform Determination, Creating Content and Conditions, feasibility test, Marketing Through Instagram. Finally through the programs can attract commuinity to visit the Boyolali’s tourism places. Keywords: Marketing Communication, Tourism, Social Media, Instagram.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | MUHAMMAD FEBRI WISNU AJI |
| Date Deposited: | 19 Feb 2021 07:59 |
| Last Modified: | 19 Feb 2021 08:00 |
| URI: | http://eprints.ums.ac.id/id/eprint/89580 |
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