Pengaruh Customer Relationship Management (CRM) dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Pengguna Shopee

Putri, Pindalini Ayu Kristiya and , Basworo Dibyo, S.E, M.Si (2021) Pengaruh Customer Relationship Management (CRM) dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Pengguna Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research are intended to know an impact between Costumer Relationship Management (CRM) and consumer’s satisfaction towards costumer’s loyalty, sample that used is shopee user in Muhammadiyah Surakarta University’s student as much as 108 respondent with non-probability sampling technique. Data accumulation are using questionnaire, analysis technique of data in this research is normality test, multicollinearity test, heteroscedasticity test, regression analysis of multiple linear, F test, t test, and R2 test. Result of this research are showing Costumer Relationship Management (CRM) variable and costumer’s satisfaction towards costumer’s loyalty. The result of F test obtained signification point 0,000 < 0,05 so that can be concluded that there is simultaneous influence between Costumer Relationship Management (CRM) and costumer’s satisfaction towards costumer’s loyalty variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	customer relationship management (crm), and costumer’s satisfaction and costumer’s loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PINDALINI AYU KRISTIYA PUTRI
Date Deposited:	18 Feb 2021 08:14
Last Modified:	18 Feb 2021 08:19
URI:	http://eprints.ums.ac.id/id/eprint/89485

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