Peran Sikap Pada Pengaruh Religiusitas Terhadap Keputusan Pembelian Produk Halal

Dwi Hendrawan, Akhmad and -, Dr. Rini Kuswati, S.E., M.Si (2021) Peran Sikap Pada Pengaruh Religiusitas Terhadap Keputusan Pembelian Produk Halal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Purpose of this research to analyze consumer attitudes in mediating the effect of religiosity on purchasing decisions for halal products. This type of research is quantitative research. The population of this research is students in the city of Surakarta and those who purchase Wardah halal cosmetic products. A sample of 110 people with a purposive sampling technique. The data used are primary data in the form of a questionnaire. The data analysis method used is tiered regression analysis, mediation test and hypothesis testing in this study using Macro PROCESS Hayes on SPSS 23 for Windows. The results of this study indicate that (1) There is an effect of religiosity on purchasing decisions for halal products with p value < 0.05. (2) There is an effect of religiosity on attitudes in halal products, the results of the t test for the religiosity variable obtained p value < 0.05 (3) There is an effect of attitude on halal products on purchasing decisions for halal products, the results of the t test for attitude variables obtained p value < 0, 05. (4) Attitude to mediate the influence of religiosity on purchasing decisions for halal products is significant with the results of Hayes' analysis, that the attitude variable shows that the value of BootLLCI > 0 and BootULCi > 0. Keywords: consumer attitudes, religiosity, purchase decisions, halal products

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	consumer attitudes, religiosity, purchase decisions, halal products
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AKHMAD DWI HENDRAWAN
Date Deposited:	18 Feb 2021 07:17
Last Modified:	18 Feb 2021 07:17
URI:	http://eprints.ums.ac.id/id/eprint/89452

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