Analisis Pengaruh Kualitas Elayanan, Persepsi Harga, dan Citra Merek terhadap Kepuasan Pelanggan Barberking Barbershop di Surakarta

ESA, MOHAMMAD PUJA and , Ihwan Susila, S.E, M.Si, Ph.D. (2021) Analisis Pengaruh Kualitas Elayanan, Persepsi Harga, dan Citra Merek terhadap Kepuasan Pelanggan Barberking Barbershop di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of service quality, price perception, and brand image on customer satisfaction. This research is a quantitative research. This research is a survey research. The population in this study were all Barberking Barbershop customers in Surakarta. The sampling technique uses purposive sampling with a sample size of 100 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The method of data collection uses non probability sampling with the type of purposive sampling where the researcher determines the sampling by providing specific criteria. The data collection method uses a questionnaire. Data analysis techniques in this study were the validity test, reliability test, normality test, multicollinearity test, eteroscedasticity test, coefficient of determination test (R2), simultaneous significance test (F test), regression coefficient test and partial hypothesis test (t test). the results of this study indicate that service quality, price perception, and brand ideals influence simultaneously or together on Barberking customer satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, price perception, brand image, satisfaction customer
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with username b100160243
Date Deposited:	15 Feb 2021 07:00
Last Modified:	15 Feb 2021 07:00
URI:	http://eprints.ums.ac.id/id/eprint/89076

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