Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Fasilitas Terhadap Kepuasan Pelanggan Toko Adventure Biru Outdor Purwodadi

Setyo Rihal Pratama, Bagus and -, Basworo Dibyo , S.E, M.Si (2021) Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Fasilitas Terhadap Kepuasan Pelanggan Toko Adventure Biru Outdor Purwodadi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service quality, product quality and facilities on customer satisfaction at Purwodadi Adventure Blue Outdoor Shop partially or simultaneously. The research method uses quantitative research with descriptive approach. Data collection methods in the form of questionnaires. The population is all customers of Purwodadi Outdoor Adventure Adventure Shop, while the study sample is 100 respondents. The sampling method of this research is Non Probability Sampling with Incidental Sampling technique. The analytical methods used are Instrument Test (Validity Test, Reliability Test), Classical Assumption Test (Normality Test, Multicollinearity Test and Heteroscedasticity Test), Hypothesis Test (Multiple Linear Regression Analysis, t Test (Persial Test), F Test (Simultaneous Test) and the coefficient of determination (R2)). The results of the analysis show that Service Quality significantly influences customer satisfaction at Purwodadi's Outdoor Adventure Adventure Store, Product Quality has a significant effect on customer satisfaction at Purwodadi's Outdoor Adventure Adventure Shop and Facilities have a significant effect on customer satisfaction at Purwodadi's Outdoor Adventure Adventure Shop. Keywords: Service Quality, Product Quality and Facilities Against Satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Service Quality, Product Quality and Facilities Against Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAGUS SETYO RIHAL PRATAMA
Date Deposited:	10 Feb 2021 07:35
Last Modified:	10 Feb 2021 07:35
URI:	http://eprints.ums.ac.id/id/eprint/88962

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