Strategi Public Relations dalam Menjaga Eksistensi Assalaam Hypermarket Melalui Konsep “One Stop Shopping and Muslim Syariah”

Syavala, Elvira Dyahajeng and , Dr. Dian Purworini, S.sos,MM (2021) Strategi Public Relations dalam Menjaga Eksistensi Assalaam Hypermarket Melalui Konsep “One Stop Shopping and Muslim Syariah”. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The use generic strategy as a public relations strategy is deemed capable of creating a strategy that are appropriate to the current situation in the company. This study used a qualitative-descriptive method using in depth interviews to obtain primary data, while secondary data was obtained through field observations, social media observations, photo documentations, and relevant journals. Data analysis uses several components, namely data collection, data reduction, systematic data presentation, case discussion, then data collection conclusions as material for study in discussing problem. While the data validity used data triangulation. The results showed that the Assalaam Hypermarket applies two generic strategies, namely a cost leadership strategy and a differentiation strategy to market products while maintaining its image as an Islamic retail outlet in accordance with the concept of "One Stop Shopping and Muslim Syariah". The conclusion in this study is that the Assalaam Hypermarket is sufficient to use two generic strategies according to the needs in order to continue to exist in the world of retailing as well as to obtain a company image in accordance with the concept being carried.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: strategi public relations, strategi generik, Cost leadership, strategi diferensiasi, retailing, Assalaam Hypermarket
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: ELVIRA DYAHAJENG SYAVALA
Date Deposited: 30 Jan 2021 02:35
Last Modified: 30 Jan 2021 02:35
URI: http://eprints.ums.ac.id/id/eprint/88720

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