Pengaruh Kualitas Produk, Harga, Distribusi, Promosi Dan Kemudahan Berbelanja Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee

Bondan Santosa, Prasaja and , Mabruroh, S.E., M.M (2021) Pengaruh Kualitas Produk, Harga, Distribusi, Promosi Dan Kemudahan Berbelanja Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of product quality, price, distribution, promotion, and shopping convenience on purchasing decisions on E-commerce shopee.The population in this study were students of the University of Muhammadiyah Surakarta. The sampling technique used was accidential sampling and data collection methods through an online questionnaire to 155 respondents who fit the population criteria.Based on the results of this study indicate that product quality variables have a significant influence on purchasing decisions on E-commerce shopee, price variables have a significant influence on purchasing decisions on E-commerce shopee, distribution variables do not have a significant influence on purchasing decisions on E-commerce shopee, promotion variable does not have a significant influence on purchasing decisions on E-commerce shopee and shopping convenience has a significant influence on purchasing decisions on E-commerce shopee.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, price, distribution, promotion, ease of shopping, purchasing decisions
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRASAJA BONDAN SANTOSA
Date Deposited:	25 Jan 2021 02:58
Last Modified:	25 Jan 2021 02:58
URI:	http://eprints.ums.ac.id/id/eprint/88588

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