Strategi Kepala Sekolah dalam Meningkatkan Daya Saing Sekolah Islam (Studi Kasus di MI Muhammadiyah Pilang dan SD Muhammadiyah Terpadu Masaran Sragen Tahun Ajaran 2019/2020)

Latif, Muhammad Nur and , Dr. Muthoifin, M. Ag and , Dr. Mohamad Ali, M.Pd (2020) Strategi Kepala Sekolah dalam Meningkatkan Daya Saing Sekolah Islam (Studi Kasus di MI Muhammadiyah Pilang dan SD Muhammadiyah Terpadu Masaran Sragen Tahun Ajaran 2019/2020). Thesis thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) 1. NASKAH PUBLIKASI 29.pdf Download (542kB)
	PDF (Halaman Depan) 2. HALAMAN DEPAN.pdf Download (595kB)
	PDF (Bab I) 3. BAB I TESIS.pdf Download (344kB)
	PDF (Bab II) 4. BAB II TESIS.pdf Restricted to Repository staff only Download (376kB) | Request a copy
	PDF (Bab III) 5. BAB III TESIS.pdf Restricted to Repository staff only Download (507kB) | Request a copy
	PDF (Bab IV) 6. BAB IV TESIS.pdf Restricted to Repository staff only Download (197kB) | Request a copy
	PDF (Bab V) 7. BAB V TESIS.pdf Restricted to Repository staff only Download (12kB) | Request a copy
	PDF (Daftar Pustaka) 8. DAFTAR PUSTAKA TESIS.pdf Download (74kB)
	PDF (Lampiran) 9. LAMPIRAN TESIS.pdf Restricted to Repository staff only Download (772kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) 0. pernyataan publikasi.pdf Restricted to Repository staff only Download (557kB) | Request a copy

Abstract

Organizational culture in the management of change in Islamic schools should be immediately presented by school administrators in order to increase the competitiveness of Islamic schools in the arena of Islamic education, thus, there needs to be a special strategy so that schools are able to be competitive, MI Muhammadiyah Pilang and SD Muhammadiyah Terpadu Masaran Sragen are schools that are already competitive and need to improve competitiveness endlessly. Principals of schools in increasing the competitiveness of Islamic schools use two strategies, marketing mix and building a school brand image. The purpose of this research is to find out some strategies, problems, and solutions as an effort to increase the competitiveness of Islamic schools in MI Muhammadiyah Pilang and SD Muhammadiyah Terpadu Masaran Sragen. This research uses fields research methods. Data collection techniques with observation, interviews, and documentation. The result of this research through 7 elements of the marketing mix, among the findings, product, has several excellent and extracurricular programs, price, low cost focus offering for MI Muhammadiyah Pilang and for SDMT Masaran focus on skimming prices in line with facilities and quality, place, the location of MI Muhammadiyah Pilang is conducive to being in the village because the focus is on tahfidz and the target market is in the village, and SDMT Masaran is strategically located in the center of a conducive sub-district and makes it easy for consumer to access school from various regions, promotion, MIM Pilang is directly promoting and SDMT Masaran is promoting by actively creating publication content through social media, people, MIM Pilang and SDMT Masaran have teaching staff who are qualified in their fields, physical evidence, MIM Pilang and SDMT Masaran continue to complement the facilities and infrastructure, process, MIM Pilang and SDMT Masaran apply the national education curriculum and Islamic religious education. Through the brand image strategy, MIM Pilang and SDMT Masaran held activities with residents and made continuous quality improvements, especially students achievements. Problems and solutions in increasing competitiveness in the two schools include incomplete infrastructure with solutions to make a priority scale to be completed immediately, funding problems with solutions to find permanent donors for development and making school business entities, problems with the quality of human resources with solutions conduct various trainings and briefings.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	daya saing sekolah, kepala sekolah,sekolah islam, citra merek, bauran pemasaran, brand image, marketing mix
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB1501 Primary Education
Divisions:	Fakultas Pasca Sarjana > Magister Pendidikan Islam
Depositing User:	Muhammad Nur Latif
Date Deposited:	29 Dec 2020 05:59
Last Modified:	29 Dec 2020 05:59
URI:	http://eprints.ums.ac.id/id/eprint/88174

Actions (login required)

View Item