Strategi Branding Sekolah Menengah Kejuruan SMKIT Smart Informatika Dan SMK Muhammadiyah 4 Surakarta Dalam Menghadapi Persaingan Penyelenggaraan Pendidikan

PUTRI UTAMININGSIH, TIAS (2020) Strategi Branding Sekolah Menengah Kejuruan SMKIT Smart Informatika Dan SMK Muhammadiyah 4 Surakarta Dalam Menghadapi Persaingan Penyelenggaraan Pendidikan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the differences in branding strategies of SMK IT Smart Informatika Surakarta and SMK Muhammadiyah 4 Surakarta in the face of competition in education. This type of research is a qualitative with an ethnographic research design. The results showed that the brand built by the two schools was Islamic branding. Furthermore, the factors forming the brand of the two schools include the quality and quality of the school, public trust, the quality of graduates and services, school fees, superior programs, facilities and infrastructure. The school's steps in building astrategy for the branding SMK IT Smart Informatika Surakarta and SMK Muhammadiyah 4 Surakarta, include: 1) brand identity, 2) brand personality, 3) brand positioning, 4) brand communication. Then the strategy branding that has been implemented has an implications on improving the internal quality of the school in general.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	strategy branding, vocational high school, competition in education
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	TIAS PUTRI UTAMININGSIH
Date Deposited:	18 Dec 2020 03:38
Last Modified:	18 Dec 2020 03:38
URI:	http://eprints.ums.ac.id/id/eprint/87994

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