Analisis Resepsi Remaja Perempuan Multi-etnik di Solo akan Makna Cantik di Iklan Wardah Instaperfect Versi Raline Shah

Asiroh, Nafis and , Vinisa Nurul Aisyah, M.I.Kom (2020) Analisis Resepsi Remaja Perempuan Multi-etnik di Solo akan Makna Cantik di Iklan Wardah Instaperfect Versi Raline Shah. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study is based on the acceptance of female teenagers from Solo about the meaning of beauty based on Raline Shah's Wardah Instaperfect advertisement. This research is motivated by the concept of the criteria for the meaning of beauty that varies based on ethnicity, now it is starting to shift to a concept of the meaning of beauty in accordance with the development of advertising in the media. The information in this study is that female teenagers in Solo believe that there are six people with different backgrounds, with the aim of obtaining objective results. This research uses qualitative research and Stuart Hall's Acceptance Analysis technique. This gives the result that only one informant formed a dominant position, and as many as five people investigated the negotiating position. This shows that acceptance is dominated by the audience who takes the negotiating position, namely the audience who negotiates or accepts part of the meaning of the media advertising message. Only 1 in six informants received the complete meaning. Apart from that, there are various factors that influence the acceptance of meaning, it is found in the study that cultural factors do not appear much in the information factor in accepting meaning.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Analisis Resepsi, Makna Cantik, Perempuan Multi-etnik
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: NAFIS ASIROH
Date Deposited: 10 Nov 2020 02:00
Last Modified: 10 Nov 2020 02:00
URI: http://eprints.ums.ac.id/id/eprint/87137

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