, Fatkhurrozaq and , Budi Santoso, M.Si (2020) Pengelolaan Media Sosial Instagram Sebagai Media Promosi Wisata Di Kecamatan Selo Boyolali (Studi Deskriptif Kualitatif Pada Admin Akun @explore.selo). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research is based on the phenomenon of the development of social media, especially Instagram, whose presence is able to make it easy for its users to search for information online. In addition, Instagram also has various functions ranging from information media, exploration media, to promotional media. From this phenomenon, the purpose of this study was made, namely, to find out the management of Instagram social media carried out by admin @explore.selo in promoting tourist destinations in Selo District. In this study, the theory considered relevant was Friedrichsen and Wolfgang's theory of social media management. This research uses a qualitative approach with a descriptive type. The sampling technique used by researchers is purposive sampling technique. Data collection was carried out in two ways, namely interviews and documentation. Then for data analysis techniques, researchers used the data analysis technique model of Miles and Huberman. Meanwhile, for the validity test, researchers used source triangulation. From this research, the results show that admin @explore.selo manages his account through 4 stages of social media management starting from 1.) Define The Value Proposition, at this stage @explore.selo is motivated by the booming social media Instagram as a source of information search, one of which is information. tourist attraction. 2.) Segmentation, Targeting, and Positioning, at this stage @explore.selo maps the audience group in terms of segmentation, target and positioning. 3.) Operations and Delivery Process, in this step @explore.selo carries out the process of managing and disseminating information to be published in the @explore.selo gallery. 4.) Measurement and Feedback, this last stage @explore.selo utilizes User Generater Content (UGC) to involve interaction with audiences in order to get feedback from audiences or followers.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Promosi, Media Sosial, Wisata. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | FATKHURROZAQ |
| Date Deposited: | 04 Nov 2020 06:33 |
| Last Modified: | 27 Nov 2020 06:15 |
| URI: | http://eprints.ums.ac.id/id/eprint/86894 |
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